FIREMAN'S FUND INSURANCE COMPANY:

PERSONAL INSURANCE REBRAND

In 2012, Fireman's Fund introduced a new brand in conjunction with the company turning 150 years old. The new sophisticated look distinguished Fireman's Fund as the expert provider of specialized insurance solutions for high net worth individuals and businesses.

 

The new brand features:

 

Color usage reflective of a sophisticated, premium offer; Intelligent, engaging copy lines and sentence constructs; Use of intelligent, relevant imagery.
 

Ownership of red; Consistent suite of photography; A distinct tone of voice; Selective and appropriate use of the Fireman’s signature fire helmet.