We offered our employees and agents an option (through connect2marketing, our collateral ordering website) to hand select up to 20 pieces of collateral, placed and shipped in a custom folder. They could choose from two, customizable, variable data belly bands, or use a generic one. 

 

In order to keep costs down, we used a simple, white uncoated cover stock embossed with the Fireman's Fund name and made them available for individual ordering as well as for the kits.